MVNO K4 SIM says it is investing 1 billion to become the number 1 MVNO in Thailand

Ruengrudee Laksanahut “Madam Tae”, Chair of the Executive Board at K4 Communication, and her team has over the past months, traveled around the various regions in Thailand to promote the MVNO, as well as announcing the investment of THB 1 billion (US 27.1M) in marketing, targeting a market share of minimum 2% – or about 2 million of the total mobile connections in Thailand.

At the company’s one year anniversary celebrations, Madam Tae underlined the commitment to make K4 SIM the number one MVNO in Thailand and said, ”This year, we set the company’s sales target at THB 3 billion (USD 81.3M), which is considered to be a huge jump in sales.

We also focus on developing a fully digital sales and service model that benefits both dealers and service users. We have distributors spread throughout every province to sell our products and provide comprehensive services to customers.

The MVNO provides mobile phone services via the 2100 MHz and 2300 MHz frequencies, at the state telecom operator National Telecommunications Plc. (NT).

At the anniversary event (see video below), which include performances from a range of famous artists, K4 was also giving away prizes, as a thank you to its distributors, including devices, e-bikes, gold, a Suzuki car and a BMW 530E M SPORT.